The 5 most useful shampoos to restore fading blonde hair colour

If you refer back to the colour wheel, you’ll notice that yellow and purple are complementary colours, therefore products with purple hues will work well to enhance blonde hair. The best products can maintain blonde hair, neutralize the yellowy brassiness and protect the hair from other factors of fading. Environmental factors that cause fading in blonde hair include long exposure to the sun rays, chemicals in swimming pools and harsh dry winter weather all contribute to an increase in dullness. There’s no need to fear shampoos for washing out or dulling your blonde hair as there are products that can give your hair a gentle washing while protecting the colour at the same time. Here are our top picks:

Kerastase Blond Absolu Bain Ultra-Violet

This shampoo from Kerastase is a powerful purple shampoo that is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fiber. Kerastase Blond Absolu Bain Ultra Violet

Olaplex No.4P Blonde Enhancer Toning

Olaplex brand is the salon quality and premium choice in a bottle. This high concentrate purple shampoo neutralizes brassy yellow colour of blonde hair while it cleans, tones and hydrates hair. A single use can enhance brightness of blonde, light and cosmetic grey coloured hair up to 3 times more when compared to other top purple shampoos. If you’re in need of a more intensive toning treatment, apply to blonde hair and let it sit on your hair for a good 5 minutes before washing it out. Olaplex No 4P Blonde Enhancer Toning Shampoo

Nashi Argan Blondy Joy Purple Shampoo

Allow this shampoo to be the new joy in your blonde protecting regimen. The best choice when looking to counteract yellow undertones and fading colour changes that over-washing blonde hair can lead to. It will help maintain the same shade of blonde, white and light highlighted hair in all its brightness. If you like to keep your hair washed, you’ll appreciate that this shampoo is safe for frequent use - just keep the washes and conditioning balanced. Nashi Argan Blondy Joy Purple Shampoo

Serie Expert Silver Shampoo

This professional shampoo by L'Oréal Professionnel is loved by salon stylist and colourists, so you can expect an industry quality product. It works just as effectively on colour treated hair as it does on natural blonde, from the lightest ash blonde to a silvery grey hair. The violet micro-pigments counteract yellowing undertones to restore hair colour. For best results, apply it to wet hair instead of directly pouring it onto the hair. Se Silver Shampoo

Joico Blonde Life Brightening Shampoo

This sulphate free gentle cleanser works as a detoxifier for light hair by scrubbing away dirt and restoring hair’s natural pH levels. It will protect blonde hair of any shade and keep it bright while adding softness and smoothness to your texture. The Tamanu Oil ingredient contained inside will also help absorb UV rays from the sun - an important factor in any anti-fading protection solution. As a bonus, it’s safe to use on bleached hair too and helps bleached hair recover from dry, fried, crunchy texture. Joico Blonde Life Brightening Shampoo Whether natural or colour treated, blonde hair is vulnerable to fading, shade changes and brassiness cause by anything from sun exposure to chemicals in swimming pools. The above mentioned shampoos ensure blonde hair gets a good cleanings while protecting from fading, dullness and shade change. They offer premium salon quality and are worth the investment just as colour treated blonde hair is. A key tip to remember when protecting blonde hair colour is to limit sun and chemical exposure on your hair as much as possible to prevent oxidation of colour pigments created by UV rays. Frequently consulting with a salon colourist for touch ups or a personalized treatment plan tailored to your hair type and goals is just as ideal. Now summer fun can be enjoyed without fear of dulling blonde hair. *All products available in UAE only *Disclaimer: Products are recommended and not meant to treat diagnose or cure any condition. Consult nearest salon stylist for professional help.